Abstract The aim of this commentary is to underpin Duffley’s notion of a stable mental content that corresponds to the literal word meaning with a computationally plausible cognitive theory. Our approach is to investigate what these stable contents could be according to the so-called Predictive Processing architecture. We argue that recent advances in cognitive science can make at least two contributions to the debate. First, they can provide some underpinning of Duffley's ideas of a stable linguistic meaning associated with the sign. Second, they provide resources to understand how the semiological principle is compatible with a dynamic and flexible notion of "meaning".